Lingopont Logo Sound

When I first started creating videos for Lingopont, Lingopont was a start-up: nobody heard of it before. We needed a strong statement, something that people could remember. So we decided to have a 3 sec opening logo at the beginning of each video, to establish the branding and remind the user that they are watching a Lingopont production.

The sound design process took about one day to record it all and mix it. Lingopont is fun and engaging, and it teaches languages in a simple innovative way. For logo sounds, I usually start from adjectives that I want the sound to recall. In this case, they were:

• fun
• cultured
• smart
• simple

The introduction is the sound of a screeching car, reminiscing of Hanna and Barbera SFXs, followed by a sound I made by slapping the end of a clarinet, which makes a very "bubbly" sound. Finally, a simple guitar strum of F major, with a chime playing a perfect 4th, and the sound of the rustling pages of a book.